Sarah Klang brings Americana-tinged vintage pop to Nettwerk with new single 'Mercedes'
- by Adam Bailey
- in Latest
Swedish singer-songwriter Sarah Klang has announced the release of her latest single, "Mercedes," which marks a new era in her career as she joins Nettwerk Music Group. The song, which comes with an accompanying video directed by Fredrika Eriksson, is a love letter from Sarah to her daughter, promising eternal love and the pledge to always do her best.
Sarah has achieved great success in her native Sweden, with three Top 5 albums and two Swedish Grammy Awards for Best Album under her belt. Her debut album, Love in the Milky Way, won the Best Album at the Swedish Grammys in 2018, followed by further acclaim and a Grammy nomination for Best Album and Best Alternative Pop for Creamy Blue in 2019.
In VIRGO, her 2019 album, Sarah broadened her sound to include elements of ‘80s synth-pop and ‘90s R&B, which earned her praise from tastemakers like i-D, Rolling Stone, and Clash. With "Mercedes," the artist takes a new direction in her career, with a sound that is described as Americana-tinged vintage pop.
The single's video compiles footage from Sarah's journey to motherhood, from pregnancy through a baby shower, and finally, to the smiling faces of her new family. The video's grainy definition and washed-out palette create an instant nostalgia for the recent past.
As Sarah begins a new chapter in her career, she promises more releases in 2023, showcasing her growth as an artist and the various influences that have shaped her sound.
