Watch Natalie Shay's New Music Video for Fan-Girl Anthem 'All The Time'
- by Adam Bailey
- in Latest
Natalie Shay is rapidly emerging as one of the most exciting singer-songwriters in the UK indie-pop music scene. With electrifying live performances that have featured in some of the world’s biggest festivals for new music, including SXSW and The Great Escape, as well as renowned festivals like Reading, Latitude, and Victorious, this North Londoner is making waves across the globe.
Having picked up the guitar at the age of five and attended the prestigious BRIT School during her teenage years, music has always been a central part of Natalie’s life and a passion since childhood. Renowned for her honest and relatable songwriting, Natalie creates empowering and supportive music, ranging from infectious heartbreak anthems to upbeat tracks about love and friendships. She also addresses important topics openly, including mental health and anxiety.
Her latest single, “All The Time,” delves into the inner-monologue of a fan girl. Inspired by an encounter with her teenage dream idol, the track explores the theme of unrequited love for someone who doesn’t know you exist yet. Natalie shares, “It was the person that I believe my entire ‘type’ was formed around during adolescence. All The Time is a song following the frustration of knowing you’d work so well together after so many years, if only they could ‘see you,’ and how nobody else has ever compared to them. They are ‘the one.’ No questions asked.”
Sonically, "All The Time" is a fast-paced, energetic release, adorned with sexy guitars, layered, ethereal vocals, and lyrics that chant, “The thoughts in my head, daydreaming in bed, I've read all your interviews, imagining what I say to you, so I replay our song, my teenage icon, I think you'd be into me.”
The track is accompanied by a music video that delves into the fantasy of the teenage icon, directed by Eleanor Grace Hann and starring Joey Kempster as ‘Dustin’.
Natalie has already amassed over 9 million streams on Spotify alone, been featured on New Music Friday playlists in 10 countries, including multiple times in the UK, and received strong support from BBC Radio 1. She has also garnered critical acclaim from publications such as Billboard, Wonderland, Clash, The Line of Best Fit, Notion, 1883 Magazine, and many more.
It was the person that I believe my entire ‘type’ was formed around during adolescence. All The Time is a song following the frustration of knowing you’d work so well together after so many years, if only they could ‘see you,’ and how nobody else has ever compared to them. They are ‘the one.’ No questions asked.
Watch “All The Time” below:
