Jack White Premieres "That’s How I’m Feeling" Music Video and Announces UK Pop-Up Events

by Adam Bailey
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Jack White has unveiled the official music video for his new single, "That’s How I’m Feeling," from his latest album, No Name. The video premiered today on YouTube, coinciding with the album’s release on streaming platforms and digital services via Third Man Records. Vinyl and CD editions will be available tomorrow, Friday, September 13, in stores everywhere, with pre-orders open now. Watch premiere below.

The release of "No Name" marks White’s return with his signature blend of rock, blues, and experimental sounds, recorded at his own Third Man Studio. The album was initially teased through an unannounced, guerilla-style distribution of unmarked vinyl copies at Third Man Records locations. Fans who purchased records were surprised to find the mystery album slipped into their shopping bags ahead of its official launch.

UK Tour and Pop-Up Events

This weekend, White and his band will kick off a trio of UK live shows, starting with a performance at London’s Islington Assembly Hall on September 13, followed by stops at Liverpool’s O2 Academy on September 14, and Brighton’s Chalk on September 15. These highly anticipated performances coincide with the third anniversary of Third Man Records London, the label’s first international store, located at 1 Marshall Street, Soho.

In celebration of the anniversary, White has curated a series of quirky pop-up shops, reflecting the mysterious charm of Third Man Records. These include Frank Booth’s Oxygen Bar in London, Jack Sharp’s Upholstery Tacks in Liverpool, and Harry Lime’s Penicillin in Brighton. The pop-up events are free and open to the public, with exclusive access for Third Man Vault subscribers who received physical invitations. These unique shops will feature never-before-seen musical rarities and exclusive merchandise, creating an immersive experience for White’s UK fans.

Jack White's No Name Tour

White has been touring the U.S. throughout 2024 in support of No Name, with sold-out performances in Jersey City, New Haven, and Cambridge earlier this week. Following his UK dates, White will return to North America for headline festival slots at Memphis' Mempho Music Festival on October 6 and Mexico City’s Corona Capital CDMX on November 17. Additional tour dates are expected to be announced soon.

For more information on Jack White’s upcoming shows and Third Man pop-ups, visit jackwhiteiii.com.

UK Tour Dates:

  • September 13 – London, UK – Islington Assembly Hall
  • September 14 – Liverpool, UK – O2 Academy
  • September 15 – Brighton, UK – Chalk

Third Man Records London Third Anniversary Pop-Ups:

  • Frank Booth’s Oxygen Bar – London, September 13
  • Jack Sharp’s Upholstery Tacks – Liverpool, September 14
  • Harry Lime’s Penicillin – Brighton, September 15

Jack White’s No Name continues to showcase his DIY spirit and innovative approach to both music and fan engagement, solidifying his status as one of rock’s most inventive artists.

Adam Bailey
Author: Adam Bailey
Adam is a regular contributor for established press release distribution website Release-News.com. He writes on a wide range of topics including music.

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