New Rules Make Ticket Resale Sites More Transparent
Four major ticket resale sites have announced that they will be changing the ways they operate in order to avoid misleading customers. Stubhub, Seatwave, Viagogo and Get Me In have all agreed to changes that will mean that consumers get clearer information about the tickets they are purchasing.
The changes can only be a good thing for music fans as further transparency should lead to a fairer deal and a decrease in unfair extra costs. As it currently stands, when a customer buys a ticket from one of these sites, you really are forced to trust that the seller is not trying to rip you off. This inevitably damages confidence in the whole process of buying a ticket to go to a live gig and ultimately harms income for artists.
As part of the proposed changes, ticket resale sites will have to make the original cost of any ticket listed clear as well as stating whether there are any entry restrictions or restricted views, and more comprehensive seating details. This means that customers will know exactly what they are buying.
In addition, sites will provide a clear contact email address which means they can easily be contacted if a customer encounters any problems. This in itself is huge progress; there is nothing worse than wanting to make a complaint and have to trawl for hours to find an appropriate contact. The increase in confidence in the process that this alone is bound to generate will mean that more people will be filling venues and that’s great because it means more money is ultimately going into the industry. This hopefully means a greater rate of output for fans to enjoy.
A spokesperson from Viagogo, one of the resale sites said: "We are always happy to listen to recommendations about the way we display information on our website, and we will be making these changes in due course."
This makes them sound almost like a group of errant children pouting because they have had to be made accountable for their actions. At the end of the day, the more transparent these companies become, the more the cracks will show in their processes. This is bad news for them but means that the whole business of reselling should become more ethical thus restoring confidence in the whole system.