The tide could already have changed for Jay-Z’s Tidal streaming service after it dropped out of the US iOS chart.

At its peak when it was first released last month, the app peaked at number 27 in the chart but has since fallen completely off the radar.

The performance of the app is disappointing considering the number of high-profile stars that were present at the official launch on 30th March, with many of them actively showing their support of the format.

However, despite overwhelming support from many figures within the music industry, there have also been a number of very public reservations towards the service which have been voiced by people such as Lily Allen and Marina and the Diamonds which could be having an effect on its popularity.

So is there a future for Tidal? It was hailed as the next big streaming service which would be greater than Spotify while focusing heavily on compensating artists appropriately for their music being accessible through the service. That major selling point seems to have fallen on deaf ears.

Tidal’s main problem is the fact that its major selling point is that it fairly compensates artists while delivering top quality audio to its users. Of course, this is at a cost, which would be fine if that cost wasn’t so much higher than the competition.

The response from the public seems to one of apathy towards giving artists adequate compensation. The public probably aren’t against it, but just begrudge having to pay so much more to do it. There is a lower paid tier which offers standard quality audio but why would users choose to move from their current streaming service just so artists can afford to buy that gold-clad Ferrari they’ve always wanted?

Tidal are trying to hit back by allowing Spotify users the ability to transfer their playlists over but we are creatures of habit and having become accustomed to using one service, which is free, why would we possibly move to another which is not?

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