Last week, Twitter users were treated to ring side seats after a disgruntled HMV employee tweeted using the struggling firm’s account as a number of employees were getting fired.

The person behind the “#hmvXFactorFiring” tweets has now been revealed as Poppy Rose Cleere who has now begun to explain the reasons behind her actions.

On Thursday, Cleere announced through the @hmvtweets account that 60 employees were being fired and that she was “live tweeting from HR where we’re all being fired.”

She later spoke out through her personal Twitter account saying: “I would apologise for the #hmvXFactorFiring tweets, but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so.

“Not to mention, I wanted to show the power of social media to those who refused to be educated.”

She continued: “Since my intern-ship started, I worked tirelessly to educate the business of the importance of social media – not as a short-term commercial tool, but as a tool to build and strengthen the customer relationship – and to gain invaluable real-time feedback from the customers that have kept us going for over 91 years.”

Cleere late pointed out that she was hoping that her actions would finally make HMV executives see the importance of social networking.

Far from putting off potential employers, since the incident she has apparently has “many job offers”.

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