Courtney Love is to become the new face of an advertising campaign for a brand of electronic cigarettes.

Love will appear in new webisodes for NJOY electronic cigarettes as they start a new playful advertising campaign aimed at encouraging younger smokers to take up the healthier alternative.

In the first webisode, Love is at a relatively fancy event and is told to stop smoking to which she responds: "relax, it's a f**king NJOY."

It’s based on a real-life experience of Love’s and will highlight the fact that the cigarettes can be smoked indoors as they release vapours rather than fumes.

Love is likely to appear in upcoming webisodes to promote the brand.

Love is going to be a busy woman in the coming months as it was recently announced that she would be appearing on Fall Out Boy’s comeback album. The band’s bassist revealed the news by tweeting: "wanna guess what blonde hair singer we got on the record?"

"It's @Courtney, b**ch #SaveRockAndRoll."

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