It has been revealed that Nick Grimshaw has lost 900,000 listeners of his breakfast show, making it not far from the 1 million mark.

The BBC claims that it foresaw the loss of listeners but it is still surely come as a huge blow.

Figures from the first quarter of this year show that Grimshaw only has an audience of 5.8 million which is a significant loss compared to last December’s figures of 6.69 million.

A spokesperson for the BBC told The Guardian: "When you put in a new schedule and target new listeners it takes time to build a new audience, both for Grimmy and the entire station.

"Ben [Cooper, controller of Radio 1 and 1Xtra] has got a two-year plan for the station, and this is the second quarter of it. It is the biggest set of changes to the station in a generation.

"We were expecting this kind of situation. Even though the audience is slightly smaller, our focus is on the younger demographic."

The reach of Radio 1 as a whole was down 7.88% compared to last year although it’s not all doom and gloom for the BBC with Radio 2 showing an increase of 4.9% compared to last year’s figures.

What are your thoughts on this?

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