Kim Kardashian and Kanye West reportedly welcomed a baby girl into the world yesterday and have sparked a wave of people betting over what they are likely to call her.

The Kardashian family are notorious for choosing names that start with the letter K with Kim having sisters named Khloe, Kourtney, Kendall and Kylie and Kanye himself has fit nicely into the family’s trend.

Now online betting companies are posting odds for various names with a focus on those starting with the letter K.

Among the names given as possible choices are “Kay” which has been given odds of 20/1 and Kimye which is the nickname the media have given the couple with odds of 25/1.

Kim herself admitted earlier in the year that a name beginning with the letter K was a distinct possibility but so far the couple have remained tight-lipped about everything including the birth.

Kim previously said about name choices: "I think it would be really cute cause Kanye and I are both K's. but half the names on our list aren't K's. we still have time, whatever feels right.

"Kanye being the father wants something that's unique."

Kim previously denied rumours that they had been toying with the idea of calling the baby North West.