Will.i.am has decided to sue Pharrell Williams for his use of the words “I am” in the name of his brand.

The full name of the creative brand owned by Williams is “I am other” though Will.i.am seems to have taken issue with both the name and the logo.

The legal notice that Will.i.am and his people have filed states that it is far too similar to his own brand and "The registration of the mark is likely to dilute the I AM mark and the WILL.I.AM mark."

Pharrell and his people have responded to deny claims of any wrong-doing.

Pharrell himself said of the situation: "I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions.

"I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do."

Will.i.am has not yet responded to any comments made against him.

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