Katy Perry has revealed the title and release date for her new album using a not-so-subtle marketing stunt.

A golden lorry was seen on the streets of Los Angeles with the phrase “Katy Perry. Prism. 10/22/13” emblazoned across the side and fans quickly took to social media sites Twitter and Facebook to see what the cryptic message was all about.

One person later asked her through Twitter if “Prism” was the title of her new album and Perry replied by tweeting "Album!" by way of agreement.

She later went on to tweet: "Find the #PRISM semi, take a picture and I'll RT you. Don't worry, Los Angeles is just the first stop on the map."

Her confirmation that the lorry will be travelling around the US has left fans excited to catch a glimpse of the rather over the top marketing ploy.

As per the message on the side of the lorry, it has been confirmed that the new album will be released on the 22nd October though no further information has yet been released about it.

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