Spotify have launched a new service which will allow artists and the people representing them to plug their merchandise to users of the service for free.

The service is run in conjunction with Topspin and means that artists can advertise any form of merchandise including t-shirts, vinyl and posters.

Artists are then able to link to any web-based store so that the public can buy the merchandise.

Each artist will be responsible for adding information about items such as an image, a title and a description alongside a URL to the item of merchandise in their store but this will also be moderated by Spotify themselves to ensure the authenticity of items being offered.

Once each post has been moderated, it will appear on the artist's page in between 24 and 48 hours.

Several acts have been trialling the service so far including Led Zeppelin and Oasis with positive reviews so far.

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