Beyoncé has launched a new charity campaign in aid of The Prince’s Trust.

The campaign dubbed #BeyGood will be plugged during Beyoncé’s “Mrs Carter World Tour” and means that concert goers who support the charity could earn themselves certain benefits for their generosity.

Fans will have the opportunity to buy a #BeyGood stickers which will give them a chance of getting their seats upgraded to the VIP area.

Beyoncé said: "As a young child I was blessed to have the support of my family who encouraged me to reach for my goals. So many young people don't have this.

"I am honoured to partner the #BeyGood campaign with The Prince's Trust to help young people beat the odds and create better lives for themselves."

Martina Milburn, chief executive of The Prince’s Trust said: "We are very proud that Beyoncé has partnered with The Prince's Trust through her #BeyGood campaign.

"As a longstanding ambassador of our charity, Beyoncé understands that, every day in the UK, young people are facing not only unemployment but also the devastating effects of homelessness, addiction, poverty, bullying and poor mental health.

"All of these hardships can leave them feeling that life isn't worth living. It is up to us to help them get their lives back on track and the funds raised through the #BeyGood campaign will help us to do that."