Pitbull is suing a drinks company for labelling a vodka cocktail “The Pit Bull”.

The rapper is taking legal action against E & J Winery & New Amsterdam Spirits Company and is demanding compensation for damages as well as the instant removal of the name.

Pitbull has had his name copyrighted since 2000 and believes that the company is using his brand in order to help them sell.

It also directly conflicts with his own endorsement for competing brand Voli Vodka which had featured in a number of his music videos.

The Voli brand itself has been at the centre of a lawsuit recently after a man died at a promotional event for the brand.