TRAVIS LEONARD, Frontman For Hobart Ocean, Is The Face Of Yeo’s, An Asian Based Company

: by Michelle Cano; in Latest; on 21 September 2014

This fall, as Hobart Ocean (www.hobartocean.com) celebrates the release of its debut single “Another Heartbreak” to Top 40 radio, the L.A. based band’s charismatic frontman Travis Leonard is headlining an exciting U.S. based promotional campaign for Yeo’s, a globally renowned multi-national corporation and drink manufacturer based in Singapore and Malaysia.

Leonard’s image is prominently featured on the company’s drinks in stores across North America and Asia, as well as on the U.S. Facebook page they launched in May as part of their New Look campaign to build awareness of their beverage products in the United States.

The singer is also the spokesperson for The Moment is Yeo’s contest, which allows contestants to enter monthly by submitting a photo of themselves drinking a Yeo’s beverage product.

In June, Tourism Malaysia launched a sweepstakes in partnership with Yeo’s featuring a Grand Prize Trip to Malaysia; the contest runs through October 31 and is open to all U.S. residents 18 and older. Leonard was featured in the only commercial produced for Travel to Malaysia 2014 with Yeo’s campaign; the video is available on the Hobart Ocean YouTube channel (http://youtu.be/5ALhkHxcWEI).

The four fun, super-interesting L.A. transplants that joined forces as Hobart Ocean have shared their infectious energy with thousands of fans this past year with regular performances at Universal CityWalk, one of L.A.’s premier entertainment and retail venues.

The high energy band beat out over 150 other acts to secure a regular performance slot, and at times have played for 5-10,000 people a night for over four hours. One of their performances caught the attention of Jay Hu, a onetime marketing manager at Jive Records who is now Managing Director of Swift Endeavor. He signed them as the upstart label’s flagship artist.

Also an investment holding company, Yeo Hiap Seng Limited (commonly known as Yeo’s) has offices and market presence in the U.S., Europe, Australia, New Zealand, China, Hong Kong, Japan and many other countries.