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Top PR Tips for Unsigned Artists to Attract A&R Professionals Today

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For unsigned musicians, having good original music is the basis for success. There are however a number of PR tips to consider which make a huge difference in achieving that dream of a record contract.

 

To impress the music industry professionals and attract the attention of the 'talent scouters' (A&R) who have the necessary authority and contacts there are several tips which can be considered which will make a big difference.

The way people promote themselves is far different today than in earlier years. Mainly due to the progression of technology.

1) The first important thing is to make sure you have a press kit, consisting of a CD, a written bio, preferably an 8x10 photo and any other important or eye catching material.

2) Make use of social network sites to build up fans and distribute your music. Use Facebook, Twitter and Myspace to share your material. Update regular and place your links just about anywhere. In addition you can also upload your music free to Websites like www.musictalkers.com where you can upload your music to gain good Internet exposure.

3) Have a decent eye catching logo or design made to represent your band or image, this shows you have a professional approach. There are many freelancers on the internet which will customize material reasonably cheap.

4) Update the local press! Its important to tell the press what you are doing etc. They will probably feature a few stories which act as free advertising.

5) Make a Website. A Website acts as more coverage and a centre point for visitors to 'check you out' Announcing a domain name at gigs will be easier to remember than a long Myspace URL.

6) Publicity stunt? Many new artists and bands have thought out good publicity stunts which have in some cases got themselves featured in the likes of tabloid papers including The Sun. In addition any 'viral marketing' ideas or something which could get people talking or remember you is good too.

7) Send your music to relevant music recording experts. Send material to many! Don't give up and keep positive.

8) Give away copies of your material. Don't always try to sell your music at first. In some cases people have left copies of music on trains and buses to be passed around and heard

 

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