When an artist steps out on the stage, the first thing they see is what they're wearing, how good they look and then decide if they look good or trendy. That’s why, when Recording Artist, Tocarra Hamilton went looking for the latest in styles and fashion, she knew she found it in First Verse Apparel. “As an artist, image is everything and my look must always be flawless.

I also demand quality and given my hectic schedule, the clothes I wear must be able to endure my hectic schedule for every look and style that my career calls for.” FIRST VERSE is a metaphor that stems from the headphones on the logo which symbolizes the origin of music as the songs for any artist’s first verse it represents. The quote “SPEAK YOUR VERSE” means to speak up first in fashion or any obstacle you’re establishing from. So what is first Verse “First impression, First Expression, First Vision, First Creation, First Thoughts till you’re first words towards success.” 

Recording Artist, Tocarra Hamilton is best as the Queen Collaborator having to help create hits like her features with Usher on "Daddy's Home", and Raz B and Pitbull's "Dance With Me". Her ability as a great performer has allowed her to tour the US, opening up for national acts like Jazmine Sullivan, Wale and Nicki Minaj and gracing stages like the runway for International Fashion Week and the Bronner Bros Hair Show. Her music has also been heard on Reality Show, “Love & HipHop Atlanta”. The song “No Love Here” with Rapper, Lil Scrappy was co-written and performed by Tocarra. Tocarra has just signed a major deal with Warner Bros Records and will release her new single on the label in the spring 2015. 

“Wherever I go, women always compliment me on what I’m wearing and my look, so now when I stop through a city, I want women to look and feel just as good as I do, so I will help them get set up with their first verse” says Tocarra. For huge savings and special offers, be sure to check us out on Instagram @firstverseapparel & @heartmusic7 and on Twitter @firstversewear and @tocarramusic.

ABOUT FIRST VERSE APPAREL:

First Verse apparel is a new establishing brand that caters to the new and wise generation, as our name suggests our focus is to provide the now trend wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. First Verse will be located in Atlanta and New York City to start. The fashion and retail industry tends to be overly youth focused which is not entirely bad but has the disadvantage of resulting in monotonous trends. We solely focus on First Verse yet locally appreciate styles, colors and brands to meet the vibrant and youthful ever growing market which has an insatiable taste for fashion. Join First Verse and Tocarra and Share & Speak Your Verse… First Verse Apparel.