The rapper and producer of hip hop known as Illy Givenchii (often stylized illy Givenchii) has released his newest official single, “I.F.W.Y.” The track has been proudly published on the Platinum City Music Group independent music label without the support or influence of the corporate music industry. With this blend of old-school, hip-hop principles and cutting-edge beats and studio production, constructed around the performance of one of Texas's most prominent up and coming rap artists, “I.F.W.Y.” is a hip-hop track that's got a clutch of swagger and a metric ton of style.

Illy Givenchii cites as his key personal influences such popular artists as Lil' Wayne, J Cole, Drake, Jay Z, Kanye West, and perhaps chiefly of all, his own musical inclinations. His new single showcases him as an urban poet of the American South with a flair for commanding the mic by means of his aggressive vocal delivery, back beats built on the basic power of boom-bap, and bass lines like concentrated thunder from the center of the Earth.

Asked to comment on the overall theme of his new single, “I.F.W.Y.,” Illy Givenchii writes, “While trying to grow as a man and follow the straight and narrow path, I am still enjoying life and just doing 'me,' which is a constant grind.”

He concludes by saying simply: “With that being said, go hard or go home.”

Illy Givenchii started to take hip hop seriously after friends and acquaintances gave him more positive encouragement than he could ignore.

“I figured why not turn these words into meaningful thoughts,” he writes of this. “I started telling my story about the life that I lived and the people's lives who surrounded me. Lil' Wayne was one of my most influential artists when I wrote my first mixtape, 'It's Just a Mixtape.'”

Illy Givenchii's credits, as told by the artist himself, include working with: “Krazo 'Lil Keke of 7Thirteen SUC's legendary' Member as well as ChrisWard Killa-Kyleon Killa-CalWayne SeanoPhresh TripKing MarkusAlmighti DeadEndRed FreeTayYungen Seven30 T.Redd Toress.”

“I.F.W.Y.” by Illy Givenchii is available online worldwide beginning 24 July 2015.

-S. McCauley

Lead Press Release Writer

www.MondoTunes.com

“I.F.W.Y.” by Illy Givenchii –

http://www.amazon.com/I-F-W-Y-Single-Explicit-illy-Givenchii/dp/B0116CKKW8/

Website –

www.platinumcitymusicgroup.com