The long-awaited debut LP album from electronica artist Vaughty has finally arrived. Appropriately titled “Love and Industry,” the electropop record sports 40 minutes of Vaughty music almost entirely comprised of prominent singles, each having fans all their own. It comes from the Aggro Monkey Records independent music label. Shadowy, passionate, sharp as razors and bringing the synth sound in ways not realized since bands like Depeche Mode, New Order and Erasure, “Love and Industry” by Vaughty is an honest-to-God reason to celebrate for fans of electronic music everywhere.

Fans of Vaughty since his earliest hit single, “Warm Inside,” have been anxiously waiting to hear what a full-length “V” record might sound like for about three years. While his fan base could be excused for simply wanting more of that early Vaughty sound, the truth is that “Love and Industry” has much more scope than this. Expect a steady influx of V's trademark bass and backbeats bedecked with unstoppable synth melodies, yes. Expect haunting chord progressions and irresistible hooks, yes. But expect more.

Vaughty's dark and foreboding vocal style appears in a variety of incarnations, including a pared-down version of himself on “Cold” that is largely unaltered by effects, resulting in one of his more intimate performances. The record also contains a complete instrumental track, “Neon Views,” which stands as proof that V doesn't need lyrics to make a moving and evocative song. His natural talents as a composer of danceable electronica and postmodern pop music speak for themselves. At 4:30 long, the listener is shocked to find the instrumental ended after what feels like a mere moment spinning in time.

“Love and Industry” has lyrical clout, too. His “One Way to Nowhere,” which after a haunting intro track opens the record proper, is a cold rebuke of the same futuristic urban lifestyle and atmosphere so many of us call home, the same bleak yet awe-inspiring technotropolis that characterizes so much of the LP's sonic ghost. Many of his tracks have romantic inspirations. Uncaring city streets and roads in general are also recurring themes. Vaughty's first full-length is full of poetry bespeaking the pains and loves of the new millennium.

Additionally, Vaughty's LP boasts excellent guest vocals by Kairit Saaremael and longtime collaborator Jenny Palmer. It closes with a titanic cover of “Endless Road” by the oft overlooked Dutch synthpop group, Time Bandits, originally penned by Alides Hidding and included with the singer's personal blessing.

At its heart, however, Vaughty's “Love and Industry” is a dance record that belongs in the repertoire of nightclub DJs everywhere, one which will surely inspire plenty of “Who is this? What song was that?” Audiophiles much more at home between their earbuds will likewise be enthusiastic to go around town with the LP as their personal soundtrack. A limited edition vinyl has been rumored, also.

In short, “Love and Industry” is an electropop wonder every fan of the synth sound needs to experience. Every track seems over too soon, every track lingers in the mind long after having been heard. Every listen through justifies another press of the 'repeat' button, just as Track 8 puts it: “Once Is Not Enough.”

“Love and Industry” by Vaughty is available worldwide now. Get in early, lovers of sound, of loud music on night drives through towering cityscapes under the electric blue of streetlamps. It's Vaughty Day.

-S. McCauley

Lead Press Release Writer

www.MondoTunes.com

“Love and Industry” by Vaughty –

https://itunes.apple.com/gb/album/love-and-industry/id1061372839

Websites –

https://www.facebook.com/Vaughty

http://www.vaughty.com/