In October, digital music distributor ONErpm surpassed 1 billion monthly views on YouTube, with over 31 million subscribers, cementing the company as one of the world’s fastest growing Multi-Channel Networks (MCN). In the past year, ONErpm doubled the number of channels in the network and experienced a five-fold increase in subscribers, while monthly video views jumped over 160%. 

ONErpm’s success on the largest video platform in the world is a result of improved marketing tactics and channel optimization combined with cross-promoting similar channels within the network to leverage audiences with common interests.

With offices in the US, Mexico, Brazil, Colombia, and Argentina, creators are constantly being introduced to new territories, with the support of localized marketing. CEO Emmanuel Zunz adds, “Channels in our network don’t operate in a vacuum. We employ the combined promotional force of our creators to make sure each channel is exposed to new audiences, locally and internationally.” 

ONErpm’s global footprint is paying off for the company as well as its clients.  Recently, several US-based artists with first time releases have been featured on prominent Spotify playlists in Latin America, due in part to the company’s strong presence in the region. Alt-country newcomers, Stringfield, released their first single and the digital distributor secured features on Spotify Brazil’s New Music of the Week and Viral 50 playlists. ONErpm's relationships benefit established artists as well. In the past few months, ONErpm has released such noteable acts as Janet Jackson, Moby, and Vanessa Carlton, among others in Latin America.  

Applying their expertice in audience growth across a wide range of platforms including Spotify, Apple Music, social media and even offline collaborations, ONErpm delivers impressive benefits to their clients. Zunz adds, “Today more than ever, we are in the era of audience growth and engagement. We approach everything we do in terms of marketing as scientists in a laboratory, identifying what works, documenting those learnings, and applying them to new case studies. One of our greatest strengths is our network and the synergies we cultivate among our members.”

About ONErpm

ONErpm is a full-service, leading digital music distributor and YouTube MCN with 1,600 YouTube creators in its network. The company works with over 27,000 artists and labels worldwide, ranging from up-and-coming artists to established talent across all genres.  ONErpm is dedicated to creating new tools and solutions to enable artists and YouTube creators to better navigate the constantly evolving digital landscape. For additional information, check out www.onerpm.com or email support@onerpm.com.