Backed up by the hugely acclaimed master of Hip Hop production, Scott Storch, rapper Lively is back with his powerful new single “Middle Finger”.

The sensational rapper has been steadily climbing up the Hip Hop scene’s ladder, having recorded his latest gem in Miami with the man who is responsible for an endless list of hit records of the likes of 50 Cent, Beyonce, Eminem or Busta Rhymes. After coming a long way from hard work and perseverance, Lively’s new track demonstrates a maturity that suggests bigger ventures ahead.

Listen here: https://www.youtube.com/watch?v=4qTMGldiqS0

Lively’s career has progressed at a quick pace since the rapper had decided to put his heart and soul into his work. The ultimate motivational burst came after his dad had been diagnosed with cancer for the second time. Being faced with the hardship and limits that life can put on you, Lively decided to use the bad news as a reason to fight for his own endeavours. He explains: “It was a big wake-up call and I decided then that if I’m going to make a career out of this I had to commit myself fully from that point on.” His determination has paid off quickly. The rapper’s first EP, which was released in April 2015, turned out to be a massive success on itunes without the help of any major promotional campaigns.

Next to his collaboration with Scott Storch, Lively has been in the studio with rapper Smiler TPM, BIZARRE from D12 as well as MAC and G-Man of So Solid Crew  who are all supporters of his work. Although he is often compared to some of the bigger names in the Hip Hop industry, he isn’t interested in copying other artists. As the line in ‘Middle Finger’ goes: “I’m sick of other rappers ‘cause they’re sounding all the same.” Lively is as determined as it gets when it comes to his music. He won’t let other people stand in the way and that makes him one of the most promising artists on the way to the scene’s front benches. 

Lively, who has both Indian and Scottish roots, is a rapper that has the right amount of determination. Using his ability to turn downfalls into creative energy and staying on top his game at all times has made him an artist that will stay in the industry for some time to come!

‘Middle Finger’ is out on 1^st April 2016 

Links:

https://soundcloud.com/lively-music

https://www.facebook.com/LIVELY.rg