Great news for all music fans, Apple's latest music storage service is described simply 'not just a hard drive in the sky'.

Apple boss Steve Jobs has revealed the new Apple iCloud service from the company during the annual conference by the developer.

Industry insiders have been talking about the iCloud service for many weeks but this is the first time that it has been official unveiled by Apple with all of the web based features being shown off at the conference.

The iCloud has been created to meet the changing needs of computer users who no longer have their home PC has the central point of their digital lives and will work to synchronise content owned by users to then be able to share it across a variety of devices.

Jobs stressed at the conference that iCloud was not simply just a “hard disk in the sky” and was more of a new way to integrate various devices with all the same information.

“We are demoting the PC and Mac to be just a device and moving the digital hub centre of your digital life in the cloud,” said Steve Jobs.

The iCloud will see all Apple devices synchronising their information with iTunes being an example of this as users can purchase a tune on one device and it will then be available on all the devices owned by the user through the iCloud.

With the iCloud now out from Apple the company have shown their latest move to keep ahead of the competition as both Google and Amazon have both already revealed their own music storage services.

The edge that Apple have over the competition is that Apple has managed to gain the permission of all the record labels to be able to recreate music in this cloud format while the other companies have not managed to be involved with the labels which may lead to copyright issues.

Mike Mcguire, a senior analyst with the research company Gartner told the BBC: “This is the first set of cards on the table for the long game which is increasingly moving access to all your media up into the cloud.

“We are seeing people putting pieces in place for the time when more and more consumers have those assets, not just in their immediate vicinity, but up in the cloud. These kinds of transitions for consumers take a long time. They don't happen overnight.”