These days, V finds itself frozen out by bigger and better emerging festivals yet lacking the niche appeal or distinct identity to attract true specialist music fans AA list headline talent or the peak of up and coming talent to perform.

V 2012's answer to this quandary seems to be a conscious drive towards a youthful hip-pop-inspired curation; out with the indie and in with the wannabe urban street cred. More Guetta than guitar, more Rizzle Kicks than killer licks, and more Tinie Tempah than Temper Trap.

It works to a point, and the likes of The Killers, Noel Gallagher and The Stone Roses attest that this is still a V with value for six-string connoisseurs, but the polarisation of the line-up, and subsequently the audience, bequeaths a strange atmosphere on V. There's a lack of cohesive soul, a missing commonality, a prevailing 'get wasted first, ask questions later' mentality, where queues for the bar are bigger than crowds for the likes of Noah and the Whale, and with no artist able to provide the requisite cross-genre cut-through to unite the cold warring factions. Most festivals are about a musical journey, about enhanced knowledge of a genre or a new favourite band. V 2012 is about sticking to what you know, seeing who you like, then getting the beers in pronto!

Posted by By Dave who is currently also working with http://www.theeweddingdj.co.uk/ and loving working for the DJ athttp://www.davepierceentertainment.co.uk/

What are your thoughts on this?

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