Following Its First Play on BBC Radio 1 as Clara Amfo's Hottest Record, Aurora Releases Single 'The Woman I Am'
- by Andrew Braithwaite
- in Latest
Following its premiere on BBC Radio 1 as Clara Amfo’s sought after Hottest Record last night, AURORA has today released her brand new shimmering and rapturous single, The Woman I Am. Exploring themes of self-assurance and pride, the song is the first track to be taken from a special deluxe version of the critically acclaimed album, The Gods We Can Touch.
The Norwegian songstress has said of the track, “This is an ode to feminine divinity. It’s not always easy to find your place in this world made for men, as a woman. To find yourself. To learn that you are a source of life, of power, craft, thought and love. Not only a vessel. You do not exist for the pleasure of others, you exist for yourself. Even Beyond your body, your beauty, your intellect and your accomplishments, there is a woman who is worthy of this world; believe in her. And know her worth with every breath you take. And then maybe one day the world will be in harmony. And balance. But only in the arms of equality.” Listen to The Woman I Am, below.
The Woman I Am comes off the back of AURORA’s mostly sold-out UK headline tour which began a week ago. She hit stops in cities including Birmingham, Manchester, Leeds, Bristol and more, and will wrap things up in London at O2 Brixton Academy on Wednesday.
January saw AURORA score her first ever UK Top 10 with album The Gods We Can Touch, which landed at No.8 in the Official UK Album Chart. Inspired by Greek mythology and released via Decca, the record was described as “Euphoric” and “Heavenly” (NME), and was the 3rd most streamed new album in the world on Spotify the weekend of its release.
To celebrate the release, AURORA treated her adoring UK fans to several special appearances around the capital city, during the month of January. Hundreds of AURORA’s ‘Warriors’ queued down the street to meet the Norwegian superstar underneath her beautiful Amazon Music mural in Shoreditch with only 12 hours notice. Intimate sold-out shows at Pryzm in Kingston and Rough Trade East took place, as well as a one-off Q&A, hosted by BBC Radio 1’s Arielle Free, before the screening of her ‘global digital experience’ entitled ‘A Touch Of The Divine’.
AURORA has garnered solid support around the singles released from The Gods We Can Touch from the likes of BBC Radio 1 and Radio 2. The album has also seen phenomenal support across all streaming platforms – on Spotify alone, the album has amassed a whopping 96 million streams. Spotify chose AURORA as their first Enhanced Album of 2022 with billboards displayed in London and New York, while YouTube Music lit up New York’s Times Square with a giant digital billboard.
Proving to be a huge hit internationally, in the US The Gods We Can Touch was named as one of the “most anticipated albums of 2022”by Consequence, recommended in LA Times and described as “Divine” in The Washington Post while Billboard names AURORA as “One of the most fascinating people currently making music”. The songstress has also been met with plaudits from tastemakers across the board such as Marie Claire Italy who said, “In 2022, the earth needs an army of AURORAS”.
About AURORA:
Growing up surrounded by forests and mountains near Bergen, Norway, Aurora Aksnes first felt the compulsion to sit alone and create at six years old. By the time she was 12 she had written Runaway, a song that would later receive a full release and, later still and thousands of miles away, would inspire another 12 year old, Billie Eilish, to make her own music. ‘Runaway’ catapulted into the Top 40 Singles Chart in the UK for the first time earlier this year and also peaked in the Spotify Global Top 20.
AURORA has proved herself to be a triple threat; a singer, songwriter and producer, since bursting onto the scene in 2015 with her debut EP, ‘Running With The Wolves’. AURORA has now amassed over 20 million monthly listeners on Spotify, racked up a whopping 2.6 billion overall streams and 1 million+ global album sales.
