LA artists alt-r&b trap-infused exploration of unrequited love is bending minds and pleasing ears. Shot on the remote Island of Gotland Sweden, it is a dream-like digital collision of natures beauty with technological glitches in the matrix.

The new video for the single ‘THA LOW’ from Southern California’s B.A.R.T® is an alt-r&b Atlanta trap-infused exploration of unrequited love. 

Like much of B.A.R.T’s music it is fearless in its vulnerability whilst showcasing the deeper and more complex emotions that life throws at you over a hard-hitting trap-infused beat. 

‘THA LOW’ was recorded, tracked, and mixed in Atlanta by one of the founding pioneers of Trap music Fatboi (Gucci Mane, Youngboy NBA, Young Jeezy, Future). It was produced by Talib Matin after a chance meeting/collaboration with fellow rising rappers/creatives Chrip and Fredo J from Atlanta.

B.A.R.T’s recording process is unique in itself working on pure vibes, whatever comes out in the studio is reflected in the track, an expression of his purest emotions.

The ‘THA LOW’ video was shot on the remote Swedish island of Gotland and is an experimental visual art concept, most reminiscent of a dream-like digital collision of nature and technological glitches in the matrix.

Drawing inspiration from James Blake’s ‘Wilhelm Scream’, Terminator 2’s T-1000, and the digital realism that defines B.A.R.T’s aesthetic.

This is the lead single and video from his debut ‘A New Breed’ E.P which precedes the launch of his clothing brand B.A.R.T DA LABEL™ and other outlets for his wide-reaching creativity.

Listen here // .be" rel="nofollow noopener">Watch the video

B.A.R.T®'s Biography

B.A.R.T® is a musician, designer, artist, and entrepreneur from planet earth, with predominant upbringings in Southern California (San Diego, Compton/Inglewood). Fiercely independent and pro-self-ownership, his artistic endeavors extend from music through fashion, technology, and beyond.

Author: Adam Bailey

Adam is a regular contributor for established press release distribution website Release-News.com. He writes on a wide range of topics including music.