The Taylor Swift website has the most traffic with 4,882,244 total global traffic from searches. 

Morgan Wallen’s website comes in second with 1,260,484 global traffic from searches.

The Weeknd ranks third with their website scoring 710,044 global traffic from searches.

Morgan Wallen and Taylor Swift are the only pop stars with websites on this list to have hit more than a million global traffic each month from searches.

A new study has unveiled the ten pop stars with the most obsessed fans, and Taylor Swift came out on top.

Digital marketing experts at Hennessey conducted research using data from Ahrefs to analyze global search volumes for various pop stars' websites. They used this data to determine the top ten most-searched websites. While the figures are based on estimates and may not be exact, they are expected to accurately reflect the relative popularity of these websites. It is important to note that these rankings represent current trends and figures.

Taylor Swift’s has the most dedicated fans, and her website receives 4,882,244 searches globally each month. Fans visit taylorswift.com to find direct links to buy official Taylor Swift merchandise, check out her tour schedule, and stream the superstar’s latest hits.

Coming in second place is Morgan Wallen. His website receives 1,260,484 hit each month from his global audience. On Morgan Wallen’s website, visitors can follow what the star is up to socially, with quick links to his Instagram, Facebook, TikTok and X feeds.

The third spot is taken by The Weeknd’s. His website sees 710,044 global traffic from searches each month. On his site, people can catch up on news about the artist, watch videos, and listen to his music. In addition to this, the weeknd, real name Abel Makkonen Tesfaye, has added a direct link for people to make a charitable donation to the World Food Program USA.

In fourth place is Lana Del Rey’s, her website receives 676,432 global traffic from searches per month. On lanadelrey.com, visitors are given the chance to buy the pop star’s festival clothing collection, listen to her music, and buy tickets for live dates.

Following closely behind in fifth place is the Beyoncé with 663,136 global traffic from searches per month. The website shows off some of Beyoncé’s latest looks, gives the lyrics to some of her latest songs, and provides a link to Cécred, a hair care brand founded by the singer-songwriter.

The Top 10 Pop Stars With The Most Dedicated Fans

Rank Artist Website Total Global Traffic From Searches per Month

1. Taylor Swift taylorswift.com, 4,882,244
2. Morgan Wallen morganwallen.com 1,260,484
3. The Weeknd theweeknd.com, 710,044
4. Lana Del Rey lanadelrey.com, 676,432
5. Beyonce beyonce.com, 663,136
6. Zach Bryan zachbryan.com, 648,172
7. Dua Lipa dualipa.com, 493,107
8. Doja Cat dojacat.com, 447,733
9. Ed Sheeran edsheeran.com, 447,009
10. Billie Eilish store.billieeilish.com, 429,103

Ranking sixth through tength are Zach Bryan with 648,172 visits, Dua Lipa with 493,107 visits, Doja Cat with 447,733 visits, Ed Sheeran with 447,009 visits, and Billie Eilish with 429,103 global visits from searches.

A spokesperson for Hennessey commented on the findings:

“It’s fascinating to see the kinds of traffic that the websites for these pop stars command. If people need to know tour information, get official merchandise, or just find the latest news about their favorite stars, then they’re going to go to the official channel.

“It’s also interesting to see that some of the artists have chosen to use their platform to promote their recent projects, or good causes, such as the Weeknd's placement of a donation link to the World Food Program USA”

Data source:
Ahrefs.com
Methodology
Billboard’s top 100 artist ranking was used to generate a seed list of music artists for analysis. Then, those artists’ websites were found and analysed through Ahrefs to discover their global monthly traffic from searches to determins which has the most dedicated fans globally. Non-pop artists were omitted from this top 10 list.

Author: Adam Bailey

Adam is a regular contributor for established press release distribution website Release-News.com. He writes on a wide range of topics including music.