James Arthur is not just wearing his heart on his sleeve anymore — he’s peeling it wide open. Following the runaway success of Bitter Sweet Love, which topped UK charts and lit up arenas across Europe, Arthur pivots inward with PISCES, his most intimate and genre-fluid album yet. The record is out now— Listen below.

If Bitter Sweet Love was a roar, PISCES is a confession whispered through smoke and starlight. Drawing from his astrological identity, the album is built on the tender, intuitive duality that defines the Pisces sign — dreamy but grounded, delicate yet devastating. “Each track on this album is a part of me,” Arthur says. “It’s the most personal project I’ve ever made.”

It shows.

From the haunting atmospherics of “Cruel” (watch the official video) to the vulnerability-laced layers of his 2024 single “ADHD,” PISCES floats somewhere between indie soul and celestial pop, all anchored by Arthur’s unmistakable vocal gravity. The album trades in the blockbuster ballads he's known for in favor of a more ethereal, almost meditative soundscape. It’s still emotional — but this time, the intensity lingers like mist instead of crashing like waves.

“I wanted this project to feel different — dreamier and more intimate,” he says. “People often expect big, emotional ballads from me, but I’ve always had more to offer.”

Longtime collaborator Steve Solomon is once again in the mix, helping Arthur craft a sonic palette that feels both minimalist and immersive — a far cry from the arena-filling anthems of his last tour, but no less powerful. Instead of reaching out, PISCES pulls you in.

And that seems to be the point.

At its core, this album isn’t just about Arthur telling his story — it’s about connection. “I wanted to create music that makes people feel something — and gives fans a real insight into who I am,” he says. The result is a body of work that’s both disarmingly raw and delicately constructed. From dreamlike production to deeply personal lyricism, PISCES feels like a journal cracked open under moonlight.

For an artist with over 38 million monthly Spotify listeners, 11 Platinum singles, and a global smash in “Say You Won’t Let Go” (now the #15 most streamed song in Spotify history), James Arthur could have played it safe. Instead, he dove headfirst into his psyche — and came back with something weightless and real.

PISCES is available everywhere now. Just don’t be surprised if it hits a little deeper than you expect.

Author: Adam Bailey

Adam is a regular contributor for established press release distribution website Release-News.com. He writes on a wide range of topics including music.