Talia Mar has always worn many hats — singer, songwriter, gamer, digital powerhouse, and now, a soon-to-be mother. But with the release of her blistering new single “ENEMY,” she’s not just adding to her repertoire — she’s torching the old blueprint.

A smouldering blend of dark pop and sonic defiance, ENEMY is a statement as much as a song. Layered with brooding beats and sharp, simmering vocals, the track feels like a purge — the sound of an artist severing ties and stepping into a power she’s long held, but perhaps hasn’t always flexed this boldly.

“Writing ENEMY came after deciding to leave my record label,” Talia says. “I wanted to write a song that really reflected how I felt about my relationship with the industry.” And she didn’t hold back. This is Mar with the gloves off — angrier, rawer, more real. Gone is the gloss of mainstream pop sheen; in its place is a gritty, emotionally charged undercurrent that crackles with intent. “It’s a much more aggressive sound than people are used to hearing from me,” she admits, “and I’m excited for how this song sets up the music that is to come throughout the year.”

That evolution is more than just sonic. Talia Mar — real name Natalia Margaret Haddock — has been building her empire quietly but deliberately for years. A Brit School alum and a digital native with over 3.9 million followers across platforms, she’s straddled the line between pop star and content creator with finesse, forging a community (“Martians,” as they proudly call themselves) that’s ride-or-die loyal.

Her rise wasn’t handed to her. Nearly a decade after her first YouTube uploads, she's weathered the volatility of both the music industry and influencer culture. Yet here she stands, sharper than ever. “ENEMY” isn’t just a cathartic kiss-off to an industry that didn’t always get her — it’s a flag planted in new ground.

Talia’s musical journey has been peppered with certified bangers — from the shimmering dance-pop of Sigala’s Stay The Night, which she lit up live at Capital’s Jingle Bell Ball, to her solo work like Self Portrait, Bored, and Forget About Your Ex. And while those tracks showcased her range, ENEMY hints at something darker, more conceptual. Think Banks meets Billie with a hint of Charli XCX’s rebellion — but still undeniably Talia.

Beyond the mic, she’s got game — literally. With a Twitch stream that pulls in thousands and brand collaborations with Samsung, Amazon Prime, and JBL, Talia’s cultural currency spans far beyond the music charts. A recent edit with Pretty Little Thing saw her stepping into the fashion world, too — and, in true multitasking queen form, she dropped “365” earlier this year, a fan-dedicated track that doubled as a personal announcement: she’s expecting.

It’s that mix of vulnerability, ambition, and honesty that makes her resonate in 2025’s hyper-fragmented pop landscape. Talia Mar isn’t chasing trends; she’s building something real — with blood, beats, and an unwavering sense of self.

And if ENEMY is any indication, the world’s about to hear her loud and clear.

Author: Adam Bailey

Adam is a regular contributor for established press release distribution website Release-News.com. He writes on a wide range of topics including music.