Apple is about to launch Apple Music: the company’s rival to services such as Spotify.
Apple Music will be available on iPhone, iPad, iPod touch, Mac and PC from 30th June with it then rolling out to Apple TV and Android phones later in the year.

So what makes Apple Music different to its competitors and what will make it stand out enough to take a decent share of the market?

To start with, Apple have announced that the service will be using advanced music selection algorithms to improve the recommendations that will mean that users should be getting better, more relevant suggestions made to them making the experience a lot more pleasurable and lessening the need to spend time searching through music that you may like.

In addition to this, Apple Music will also feature its own radio station, Beats1 which will be broadcasting from three cities across the world: LA, New York and London. The shows will be hosted by famous DJs including Zane Lowe who is already on board with the project.

Apple's Eddy Cue seems excited about the project. He said: "We love music, and the new Apple Music service puts an incredible experience at every fan's fingertips. All the ways people love enjoying music come together in one app - a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists."

The main question is whether or not Apple Music will be able to hold its own against the group of already well established competitors that are out there. In terms of pricing, the format is fairly standard and in line with the rest of the streaming world. A single membership will be $9.99 with the option of $14.99 for a family subscription. This means that whether music fans choose to use this service or not will be down to other factors rather than simply the cost.

Apple Music already has the backing of artists including Pharrell and Drake at launch which could be an advantage but Tidal also had a huge celebrity backing and that didn’t seem to have a huge impact on whether people chose to use it or not.