Apple Music Backs Down Over Royalties Row After Taylor Swift’s Blast
Issues and controversy surrounding music streaming services have become common place in the last couple of months and Apple's new Apple Music came under fire after it announced that it would not pay artists for their music being available during the initial three month trial period.
Taylor Swift, well known for her disdain towards streaming services made her feelings known about the music giant's initial decision by refusing to allow her album 1989 to be made available. To the young pop star's credit, she also became a prominent voice in the debate, sticking up for newer, upcoming artists.
"I'm not sure you know that Apple Music will not be paying writers, producers or artists for those three months," she wrote in an open letter to Apple.
"I find it to be shocking, disappointing and completely unlike this historically progressive and generous company.
"This is not about me. Thankfully, I am on my fifth album and can support myself, my band, crew and entire management team by playing live shows.
"This is about the new artist or band that has just realised their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt.
"This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field - but will not get paid for a quarter of a year's worth of plays on his or her songs.
"These are not the complaints of a spoiled, petulant child. These are the echoed statements of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much.
"I think this could be the platform that gets it right. It's not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this.
"We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation."
Swift's words gained her a lot of support from people such as the indie artists that she speaks of in her letter and eventually, Apple was forced to listen to criticism from the public. They announced shortly afterwards that they would indeed be paying artists, even during the trial period of Apple Music.
The company's initial stance is worrying given the influence and power that they have over the music industry. It's great that they have decided to compensate artists now but their initial stance sets a worrying precedence.
As Swift says, Apple Music could be the streaming service that gets the balance right between artist compensation and needs of the user but they will have a long way to go and a lot of trust to regain before people believe that they really are the future.