FLORENCE + THE MACHINE RETURNS; WITH A SONG RELATABLE TO ONE AND ALL

by Jasmine Esqueda

Picture this: a once empty, broken statue begins to flourish with vines and flowers turning it’s simplicity into beauty, and then the scene fades to black. That is how the successful and unique indie rock band, Florence + The Machine’s, newest music video for their new song, “Hunger” ends. And it is a captivating ending indeed.

“Hunger” is the second single released from the bands fourth  album entitled ‘High as Hope’. The band originated in London, and was established in 2007. It features lead singer, Florence Welch, and bandmates Isabella Summers, Robert Ackroyd, Chris Hayden, Tom Monger, Rusty Bradshaw, and Mark Saunders. With various hits such as the ‘The Dog Days are Over’, and ‘Shake It Out’, the British band has been successful thus far, and this new album appears to be no exception.

The song brings to life the fear of one and all; the fear of being unfulfilled. Florence wrote the lyrics to this song herself, and delivers with a raw intensity, that only amplifies the already intensely memorable lyrics. The sad reality of the lyrics is balanced out by an upbeat tune, but matched in sadness with Florence’ somber tone.

The band uses a strong use of crescendo and decrescendo to bring peace or urgency to delivery of the song. The lyrics of the song portray various ways that many try to fulfill the emptiness within. She describes the desperation that is felt while hunting for something to fill the never ending void within.

 

/ I thought that love was a kind of emptiness

And at least I understood then the hunger I felt

And I didn’t have to call it loneliness\

 

The search for love and for acceptance and for happiness. A search that most everyone has experienced, or continues to experience day by day.

The music video, directed by the brilliant mind of A.G Rojas, uses the aforementioned statue as a symbol for emptiness. All those who come to see the statue are captivated by it. Is it the broken holes within the strong iron of the body, or simply the nudity of the statue itself? No, it has to be more. The way these individuals look over the statue, as though they see themselves. And the satisfactory emotion it emanates when you see the statue flourish and grow beauty. As if delivering a final reminder that hope is alive, and happiness within our grasp.

Florence + The Machine have a reputation for creating vivid and emotional music, and their reputation will only be reassured with this upcoming album. They deliver beautiful meaning and soul, and intense and experienced musicality. The album ‘High as Hope’ is set to release June 2018, and is sure to be another success added on to the band’s repertoire.