Review: Emma Blackery’s Latest Music Video-Accompanied Single, “Take Me Out”
- by Frederic Lee
Emma Blackery has just released a new single, entitled “Take Me Out.” A music video accompanies the single - selected from her debut album Villains, due out on August 31st.
On the face of it, the song hints already at a double entendre; the title “Take Me Out” suggests a nightclub setting, and the first few seconds of the video prove that assumption to be accurate. Yet, as the viewer catches sight of Blackery in the nightclub looking morose, perhaps the title could reference a more suicidal desire. Other tracks on this album include “Dirt,” and “Agenda,” so a double meaning in terms of “Take Me Out”’s title wouldn’t be outrageous.
In the context of the video, Blackery comes into view secluded from the nightclub’s action. She looks on at the bumbling, inebriated crowd with seeming distain. “You are the liar, I am the fire,” the lyrics go. “What are you going to do to take me out?”
In the vein of Lorde and fellow YouTuber-turned-pop-star Alessia Cara, Blackery is carving out a voice that croons of a dissociation from nightclub culture, wherein those peers surrounding her are in a constant state of warped consciousness induced by drugs, alcohol, and sex drive. As most high-level pop stars and rappers advocate this lifestyle through their lyrics, Blackery represents a sort of backswing, a retaliation against looseness, bad trips and worse hangovers.
"I’m really excited for everyone to hear it,” Blackery says regarding “Take Me Out.” "The song deals with feelings of paranoia where you’re feeling exposed and isolated by your friends".As the accompanying music video reiterates, Blackery feels alone in this distain, surrounded by foggy images of fellow clubbers, who - unlike her - seem to be having a good time in the flashing lights.
With a YouTube channel that has garnered over 1.4 million subscribers, Blackery’s debut album will be released to a strong base of support on the 31st. Additionally, her Vevo channel, which hosts her music videos, has drawn 3.3 million views and 63.9 thousand subscribers.
The Essex-born performer has previously parlayed into book writing. Feel Good 101: The Outsiders’ Guide to a Happier Life was released in September of 2017 and has gone on to become a bestseller in the self-help genre. Resonating with self-proclaimed ‘outsiders’ everywhere, Blackery has emerged onto the scene as a Jill of All Trades, clueing that Villains will continue her successful streak.