So the Eurovision Song Contest is over for another year and yet again the UK performed poorly points wise, although managed to avoid getting that infamous “nul-pois”.

Representing our fair country was duo Electro Velvet who used a jaunty swing inspired song to get the rest of Europe voting. It didn’t.

To add insult to injury, the pair have even revealed that they are planning to continue and release another single; something that will surely go down well.
"It's going to be a very very organic thing," Alex Larke of Electro Velvet said before the competition.

"We've focused very much on the final, and then it'll take us where it wants to take us. There's going to be a follow-up single record; that's already in hand."
On the night, the duo just did not deliver, relying far too heavily on flashing dresses (flashing lights that is although the alternative might have been their only chance to tease more point from the Europeans), and colourful staging rather than the quality of the performance.

It’s maybe not fair to place so much emphasis on Electro Velvet as a theme has been developing over the last decade or so: the UK sucks at Eurovision, but why has that become so when statistically we are still one of the most successful in the contest’s history?

Our luck seemed to start declining back in 1999 when the rule that meant that a country must perform in one of their official languages was abandoned. Since then, with the exception of two songs, we have not managed to break the top 10.

Voting has also changed, combining a telephone vote with that of a music panel which means that political conspiracy aficionados are rubbing their hands together with glee at the prospect that the voting may not be strictly legit.

Something else, outside of these factors has changed as well however and that’s the musical taste of the public.

Looking at some of the entries from recent years, Englebert Humperdinck and Bonnie Tyler especially, it’s hard to imagine why any other countries would be voting for them with anything apart from nostalgia. The nostalgia however is ours. These other countries are unlikely to care about old British pop stars and why should they?

The UK has very outdated ideas of Eurovision and the contest has moved on a lot since the days where if you put a novelty act in, you would be sure to win.
Maybe, just maybe next year we can try something that is relevant and modern.